How to make your CV stand out from the crowd

There are a lot of articles offering CV advice in the market, at GOOSE Recruitment we wanted to advise on how to make your CV stand out from the crowd.

The purpose of a CV

You have found your dream job, and you are desperate to be called for an interview but ultimately what is the purpose of your CV?

Simply put, it is made up of what we like to call the ‘Five I’s’:

Introduce – who are you, how can I contact you?
Impress – what do I need to know about you that will make me want to see you?
Inform – back up your impressive experience with facts
Interest – what makes you different to everyone else?
Interview – make your CV secure that interview that you want

Format – this really can make a difference

As a hiring manager, you can be inundated with CVs for one job. Being sent a CV in a difficult format to open or to read can be the difference between your CV being read or not.

The best formats to send your CV in are in a Word or PDF document. These are easy to send via email, easy to open and easy to read.

There is no need for War and Peace, a simple two-page document with your contact details, experience and who you are, really will suffice – there are no brownie points for extra pages. A hiring manager will not thank you for extra reading.

The font you use needs to be clear and easy to read – even if you are applying for a creative role. A fancy, difficult to read font will not help your application. Clear, standard fonts such as Arial or Calibri are the best.

Don’t forget to use spaces, paragraphs and bullet points as well as clear language, punctuation and grammar.

You might feel like you are at school again but a well-formatted CV will set you apart at the application stage.

Contact Details – Make it easy to contact you

You might be surprised to hear how many applications can come through that are missing a key contact information item like a telephone number. If a hiring manager is interested in your CV – they will want to contact you. Make it easy for them.

If you have an unprofessional email like sexybailey@gmail.com – change it. You don't want this to be the first impression of you.

If you decide to include any links to your social media, seriously consider checking what you have posted, the images that are included and if this is something you want your potential employer to see. If in doubt, don’t include it in your application.

Personal Statement – tailor to every job

A concise personal statement can say a lot about you and can be a real attention grabber. Ensure you tailor it to every job you apply for. We have seen many applications come through with personal statements ‘Looking to further their career…’ in a completely irrelevant occupation.

Tailoring your personal statement shows care, consideration and thought and could make you stand out.

Education

Limit your education history to your highest achievements and those that are relevant to your application. You might be very proud of your GCSE results but if you are applying for a job that is asking for a Master’s degree, make sure that this is the star of the show in your CV, not your GCSE in an irrelevant subject.

Licenses & Qualifications

Setting out the essential information is key here. Make sure that you simply and clearly show the type of license you hold e.g. ATPL, fATPL, CPL etc, the issuing authority e.g. EASA, FAA, ICAO etc, the country from which your license is issued, your ICAO English language proficiency and if you hold a Class 1 Medical. You should also show expiry dates for essential information.

The same goes for type ratings. Clearly show current type ratings and those that have expired in the last twelve months.

Flying Hours

This is where many CVs need a lot of work. Busy airline hiring managers, don’t have time to decipher complicated and confusing summaries of hours. Your CV must show in an easy to read format; - the total hours and total P1 hours, additionally it must show; - the total hours on the current type and if you have them total P1 hours on the current type. Keep it simple.

Work Experience

Employers are interested in paid and voluntary work experience. Keep roles and responsibilities brief and relevant to the application. Sell your skills and achievements – be proud of what you have achieved.

If you haven’t quite got the experience, think about how you can sell transferrable skills to prove you can do the job.

Personal Interests

Employers like to hear what you are interested in but try and avoid the clichés ‘socialising with friends, reading, keeping fit, etc.’ If you mention a personal interest, be prepared to talk about it as some employers want to hear about you as a person and they will use this to spark conversation.

If you put yourself down as a chess expert – remember they might be too. Don’t try and add interests that you have no interest in.

Consider any personal interests that show transferrable skills and qualities that are important for the job. If the job asks for a team player, do you have a personal interest that shows you are a part of a team? Taking part in competitions in your personal time shows determination and competitiveness – these are great qualities to portray for a sales role. If they are looking for a leader, do you lead a team in a sport or in a local group?

Content

Sell NOT tell – make it an interesting read that sells you, your strengths and your potential. A hiring manager could have 50 other CVs to read (sometimes more) keep their interest, and make them remember you.

Try to tailor your CV to each job you apply for – this is impressive for the CV reader and shows enthusiasm for the role when it has been adjusted to fit the job description and role.

If you have any gaps in your employment history, explain them. Employers are people and understand things happen. If you leave a gap, however, they will have to make their own decision on what the gap is for.

Before you press send

You are excited to send your CV to that dream job but stop. Simply taking 30 seconds to scan through your CV, and checking for spelling and grammar can make all the difference.